Augmented Representations: the North Etobicoke Mural Project

Arts Etobicoke, Mural Routes, the STEPS Initiative, and Womxn Paint present Augmented Representations: The North Etobicoke Mural Project. The project is a series of workshops and training with local community and artists, leading to a summer-long, collaborative mural project in North Etobicoke. A Signature project of the Cultural Hotspot produced in partnership with the City of Toronto, this project is being produced and created in partnership with the City of Toronto, StreetARToronto (StART), supported by Toronto Pearson International Airport and is sponsored by Dulux Paints.

The mural series will blend together current and historic narratives to embody the voices of community members. Artists and participants weave together images inspired by Indigenous narratives, personal experiences of local residents, and the landscape of the Humber River into a collection of meaningful and vibrant visuals. The project will be a chance for neighbours to get know each other, gather with friends and family, share their stories, while learning the art of mural – making!

Artists Bareket Kezwer, Mique Michelle, Moises Frank, and Rob Matejka will lead youth, adults, and seniors through the design and painting of three separate but interlocking murals through a series of workshops called Mural School. The workshop series will guide participants through safety measures, the steps of design, and painting process of large scale pieces. No experience is required, but a passion for arts is strongly encouraged!

Located along the retaining walls of Finch Avenue between Islington and Kipling. The project runs from May to July 2019.

 

AUGMENTED REPRESENTATIONS: THE NORTH ETOBICOKE MURAL PROJECT 

Unveiled July 28, 2019

This Collaborative Project is a series of 4 mural projects plus a digital AR component by partners Arts Etobicoke, The Steps Initiative, Womxn Paint and Mural Routes. The murals blend together current and historic narratives to embody the voices of community members of north Etobicoke . Artists and participants weave together images inspired by Indigenous narratives, personal experiences of local residents, and the landscape of the Humber River into a collection of meaningful and vibrant visuals. The project has been a chance for neighbours to get know each other, gather with friends and family, share their stories, while learning the art of mural – making!

This project was produced and created in partnership with the City of Toronto and StreetARToronto (StART) and is a Signature project of the Cultural Hotspot. Augmented Representations is grateful for the support from Project Sponsor Toronto Pearson International Airport and Paint Sponsor Dulux Canada. Thank you also to Humber College, Toronto Public Library – Albion Branch, METRAC Org and Albion Boys and Girls Club for supporting the community programming.

‘Community Collaborations’ Mural

Lead Project Partner: Mural Routes

Lead Artist Facilitators: Moises Frank and Rob Matejka

Production Assistants: Rysia Andrade and Sings to the Forest

 

A BIG thank you to all our volunteers:

Andre Kan

Catherine Cha

David Nuff

Dwight Sheppard

Ella Mazur

Giancarlo De Santis

Marcia Pereira

Margaret Wong

Nati Romero

Tiara Jade

Tusma Sulieman + North Etobicoke YMCA youth team

Victoria Charko

Wesley Blacklock

 

Timeline of Events

May 6-June 17: Introduction to Mural Art by Mural Routes, at Humber College North Campus

June 11 & 26: Health & Safety workshops for Muralists in North Etobicoke at Albion Library

July 8-12: Volunteer on the Community Collaborations mural

July 28: Mural Unveiling Event – 3:00-6:00 PM, at the parking lot across from 10 Farr Ave (Finch Ave, between Islington and Kipling)

Follow the mural on social media with the hashtag #ARMural2019

IMAGES

Womxn Paint murals in progress

 

The Community Collaborations mural led by Moises Frank and Rob Matejka!

 

Community Collaboration volunteers team working together

 

 

 

Community Collaboration volunteers team working together
Lead Artist Facilitator Rob Matejka with volunteers in front of the Community Collaborations Mural. Image Credit: Sharon Mendonca
Image Credit: Sharon Mendonca
Image Credit: Sharon Mendonca
Mural Routes Program Director Tara Dorey snipping the opening ribbon. Image Credit: Reia Tariq
Womxn Paint head Bkez smiling for the camera-Image Credit: Reia Tariq
Putting the AR into the Augmented Reality part of the mural-Image Credit: Reia Tariq

 

Riding past the Community Collaborations Mural-Image Credit: Sharon Mendonca

  –

ACKNOWLEDGEMENTS

A signature project of the Cultural Hotspot produced in partnership with the City of Toronto, this project is being produced and created in partnership with the City of Toronto, StreetARToronto (StART), supported by Toronto Pearson International Airport and sponsored by Dulux Paints.

        

This project is led by Arts Etobicoke and in partnership with Mural Routes, The STEPS Initiative and Womxn Paint.

                               

Mural Routes would like to acknowledge the ongoing  support of Toronto Arts Council and the Ontario Arts Council, an agency of the Government of Ontario.