MURAL ‘INTEROH GALE’ WILL TRANSFORM UNDERPASS AT FINCH AVE AND MORNINGSIDE THIS SUMMER
The mural by artist MEDIAH in partnership with Mural Routes will be themed around sustainability will provide local youth and emerging artists mentorship and training opportunities
Toronto, CA June 7, 2019 – Mural Routes is partnering with artist MEDIAH to transform the Finch Ave East and Morningside Ave bridge underpass into a beautiful piece of public artwork for the Malvern community of north Scarborough. The highly visible mural artwork will beautify, revitalize and transform this area by transforming a seemingly ordinary bridge underpass into an awe-inspiring and visionary landmark that will bring pride to members of the surrounding community.
THE CONCEPT AND DESIGN
The proposed mural concept is titled “INTEROH GALE”. “Interoh” means “entering into” or “gateway” and “Gale” defines “a very strong wind”. INTEROH GALE combines to mean “a gateway to a sustainable future by using renewable resources, such as wind.”
Artist MEDIAH will illustrate the complex balance of preserving green space while continuing to develop industry and expand urban growth by painting elements of nature and symbols of renewable energy sources amongst a futuristic looking, abstract backdrop. Silhouettes of wind turbines and maple leaves being carried by the wind will be painted throughout the mural artwork to depict the gale force winds that we can harness to generate a renewable, non-polluting source of energy for the increasing number of households. A range of browns, oranges, plums, maroons, and green hues will be used to illustrate colours that can be found in nature throughout the Canadian seasons.
These natural elements and colours will be juxtaposed by MEDIAH’s signature bold, highly detailed linework and futuristic, architecturally designed shapes. The intersecting lines and shapes will combine, shift, move, and collide on the image surface in order to depict the repercussions of humanity’s insatiable thirst for a faster and more technologically advanced, urbanized world.
The mural artwork’s theme will address sustainability and the complicated relationship between the environment, nature, urban industry, and ever-expanding city infrastructure. The mural will specifically address the need to preserve green spaces and develop systems and policies that will keep our city and communities sustainable as the City of Toronto continues to grow and develop at a rapid rate.
YOUTH AND COMMUNITY INVOLVEMENT
This project involves a youth mentorship component which will provide youth and young aspiring artists the chance to learn from a successful professional artist first hand. This experience and opportunity will open the youth to the possibilities of a future career in the arts. MEDIAH has already led an Aerosol Art Workshop with local youth and staff at the nearby Malvern Community Recreation Centre on Thursday, May 22nd, and will mentor local youth artist apprentices on the mural.
Community members are invited to hear more about the project at 1LoveMalvern event on June 18th, where they can meet the artist and learn more about the project plans.
Date: Tuesday June 18th 2019
Time: 6pm-8pm (5:30pm dinner and networking)
Location: Malvern Family Resource Centre (90 Littles Rd. M1B 5E2)
ABOUT THE PARTNERS
MEDIAH, or Evond Blake, is a Canadian multidisciplinary visual artist who has worked under the pseudonym MEDIAH for 24 years. An Internationally renowned visual artist, MEDIAH is a trendsetter sparking new ideas and originality by blurring the lines between post-graffiti and dynamic abstraction. Blake’s work consists of weaving traditional street art forms with traditional painterly techniques and mixed media printmaking using many forms and approaches found in digital art and design. Heavily inspired by avionics, mechanical engineering and schematics, the artwork glorifies and captures the essence of speed, motion, dynamism and force to create movement on the image surface. Blake’s work provides the viewer with not only this glorification of speed relating to the thirst for a faster and more streamline world but also its unavoidable repercussions of collision, disaster and chaos. MEDIAH is part of CBS- Can’t Be Stopped, one of the most prolific and respected international graffiti labels based out of Los Angeles. www.mediahstudio.com
Mural Routes is the only not-for-profit art service organization in Canada dedicated to the creation, development, and promotion of public wall art. Their vision is to inspire the creation of extraordinary public wall art that serves as a catalyst for community building. Mural Routes creates, promotes, educates, advises and links artists, organizations and others that are interested in the development of wall art. www.muralroutes.ca
This project is being produced and created in partnership with the City of Toronto, StreetARToronto (StART). The StART Partnership Program provides support and up to $50,000 in funding for large-scale projects that support the program’s mission to revitalize and engage communities through mural, street and graffiti art. StART values projects that are aligned with broader neighbourhood revitalization efforts and target areas of graffiti vandalism and is interested in partnering on projects that: are innovative in terms of design, delivery and message, are valuable to the community, reflect neighbourhood identities and are site-specific in design, demonstrate a strong community engagement component, foster expanded partnerships within the arts community, and provide mentorship or training opportunities for youth or emerging artists.
GET INVOLVED / FOLLOW ALONG!
Updates and information about the project can also be found at:
The production of the bridge underpass mural will be professionally documented and will be posted on social media platforms (using the hashtag #InterohGale) so that people from the community and all over the world can track with MEDIAH’s progress and final mural project. The mural project will engage Ward 25 community members, City of Toronto residents, and tourists alike by sharing updates so that they can watch the step-by-step creation and permanent installment of a contemporary public art piece.
- Intro to Aerosol Workshop, May 22nd, 3-5pm at Malvern CRC
- Artist Presentation and Talk, June 18th, 6-8pm at Malvern Family Resource Centre
- Mural Unveiling date to be announced, stay tuned!
- Follow along with the mural progress on social media #InterohGale
Tara Dorey, Program Director, Mural Routes
1859 Kingston Rd, Toronto | (416) 698-7995 | firstname.lastname@example.org