Marketing Goal or Purpose – why are you doing this?
Marketing Objectives – what do you want to achieve?

Time line – planning ahead, setting a critical path

budget
revenue
expenses
in-kind services and products

Define Target Market(s) – who do you want to reach?

local
regional
national
specific age, gender etc.
specific interest group

Manpower – who will do the work?

board / committee members
volunteers
staff
outside consultants

Image – developing your identity , including consistency and style

Product knowledge – research, tracking, documentation, education

audience and participant surveys
archives
data base
seminars, workshops etc.
newsletter exchange
networking

Printed material – set standards that include clarity and quality

business material (letterhead, envelopes, business cards etc)
publicity material (flyers/brochures etc.)
displays (signage, panels, videos etc.)