Marketing Goal or Purpose – why are you doing this?
Marketing Objectives – what do you want to achieve?
Time line – planning ahead, setting a critical path
in-kind services and products
Define Target Market(s) – who do you want to reach?
specific age, gender etc.
specific interest group
Manpower – who will do the work?
board / committee members
Image – developing your identity , including consistency and style
Product knowledge – research, tracking, documentation, education
audience and participant surveys
seminars, workshops etc.
Printed material – set standards that include clarity and quality
business material (letterhead, envelopes, business cards etc)
publicity material (flyers/brochures etc.)
displays (signage, panels, videos etc.)