Beaches Foodland Mural 2019

Mural Routes and Sobeys Inc. to bring new mural to Foodland in The Beaches

Project seeks artists with a connection to The Beaches


Toronto, CA    Feb 19th, 2019 – Mural Routes and Sobeys Inc. are partnering on plans to produce a new mural in The Beaches, to be completed and celebrated at The Beaches Jazz Festival on July 27th, 2019. They are currently calling on mural artists or teams of artists to submit an expression of interest to design and produce the mural. Additionally, local community members are invited to give feedback by participating in a variety of mural consultation activities.

The new mural will replace the deteriorating mural on the east-facing wall of the Foodland store located at 2040 Queen Street East, which was removed in 2018. The initial mural depicted a scene of jazz musicians and scenes of The Beaches neighbourhood landmarks.

Foodland has been a proud part of The Beaches community for over a decade. The project aims to produce a new mural that celebrates Foodland’s commitment to the local community and the unique characteristics of The Beaches.

Members of The Beaches community can get involved in mural consultation through activities beginning in February through to May: an online survey open to the public from February 19th to April 16th; an Introduction to Mural Art program at the Beaches Library running weekly from
April 1st to May 13th; and a drop-in consultation event on May 13th. Community consultation will be managed by Mural Routes with support from The Beach Village BIA.

Interested artists or teams of artists must apply by March 8th, 2019. Preference will be given to artist(s) who live, work and/or have a history or connection to The Beaches neighbourhood.

Additional information and updates on the project, including the Call for Artists, registration for the Introduction to Mural Art program, the Community Input Survey and consultation event details can be found here.

Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees, and affiliates employ more than 120,000 people. More information on Sobeys Inc. can be found at

Mural Routes is the only not-for-profit art service organization in Canada dedicated to the
creation, development, and promotion of public wall art. Their vision is to inspire the creation of extraordinary public wall art that serves as a catalyst for community building. Mural Routes creates, promotes, educates, advises and links artists, organizations and others that are interested in the development of wall art.

Contact: Tara Dorey, Program Director, Mural Routes

1859 Kingston Rd, Toronto, ON, M1N 1T0  |  (416) 698-7995  |

Updates and Ways to Get Involved with the Project:

Call for Artists – Beaches Foodland Mural 2019 (deadline March 8th, 2019)

Online Survey – Community Input (open February 19th – April 16th, 2019)

Registration – Introduction to Mural Art (April 1st – May 13th, 2019)

In-person Community Input Event at Beaches Library May 13th, 2019 (details TBA)

Mural Celebration Event at the mural site July 27th, 2019 (details TBA)


We cannot wait to see this wall transformed, summer 2019!